Hey there friend -
As many of you know, I run Catskill Crew, a local holding company built on the foundation of a local newsletter.
When I started this company I was deep in an existential crisis (highly recommend having one of these every once in a while). Almost 3 years later, I could have never imagined how rewarding this venture would be for me and my community.
I believe that every town, every city, and every region should have a local newsletter. Actually, they should have many — there are far too many content niches for just one. And with the collapse of traditional local media, the door is open and the demand has never been higher.
That’s why I teamed up with beehiiv to create a 90-day launch plan so anyone, anywhere can start their own local newsletter.
WHAT’S IN THE LAUNCH PLAN
The plan covers everything so you can launch your own newsletter today:
Selecting your market
Building your brand
Choosing your business model: traditional, creative, or local hold co
Defining your content pillars (the absolute most important piece)
Getting your first sponsors
Growing your subscriber list
The cardinal sins to avoid
Checklists for every stage: pre-launch, launch, and growth
And much more
Nuggets
I’m writing this from deep within the Sawtooth Range in Idaho. Every year I take a multi-week road trip to fly fish, slow down, and recharge the creative juices.
Current books for the trip are Dungeon Crawler Carl and The Last Stand.
The Catskill Crew premium subscription is nearly complete — focused on fun and community — not gated content.
The Sawtooth Range at Sunrise
Want to launch or level up your local newsletter? Join the club and unlock masterclasses, resources, weekly calls, and more.