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Oliver Buchannon
Michael Kauffman

The best stuff in the Catskills, delivered to your inbox every Monday.

Community

The Death of “Community” (And How to Actually Build It)

Jun 19, 2026

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2 min read

The Death of “Community” (And How to Actually Build It)

The most powerful business moat in the world is being reduced to a shadow marketing tactic. Here's how to build a community

Michael Kauffman
Michael Kauffman

Local Media

Why Local + Niche Is One of the Strongest Combinations in Media

Jun 11, 2026

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3 min read

Why Local + Niche Is One of the Strongest Combinations in Media

Going narrower will give you room to actually build a brand and grow your business

Michael Kauffman
Michael Kauffman

Monetization

How a Five-Email Sequence Turns Warm Local Business Leads Into Paying Partners

Jun 4, 2026

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3 min read

How a Five-Email Sequence Turns Warm Local Business Leads Into Paying Partners

No cold outreach. No chasing. Just five emails and a warm list.

Michael Kauffman
Michael Kauffman

Monetization

Why to Build a Separate Publication for Business Partners (Newsletter Monetization Strategy)

May 29, 2026

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3 min read

Why to Build a Separate Publication for Business Partners (Newsletter Monetization Strategy)

The simplest monetization shift most local newsletter operators are not making

Michael Kauffman
Michael Kauffman
Steal My Media Kit (11-Page Teardown)

Apr 27, 2026

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4 min read

Steal My Media Kit (11-Page Teardown)

Michael Kauffman
Michael Kauffman

Mike Kauffman

Media

© 2026 Mike Kauffman.
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